OUTERWEAR

[unsuspected]

Dude what is it with Swedes and cheap fast fashion?

If Montec/Dope wasn't bad enough, H&M is apparently getting into the outerwear game. Saw it pop up on SnowBrain's IG and actually thought it was a joke until I clicked through the link.

https://snowbrains.com/hm-move-drops-ne ... 1llection/
https://www2.hm.com/en_us/productpage.1067826006.html

They're claiming 24k waterproofing / 15k breathability on a $200 retail jacket currently selling for $140.

No world in which this is a good thing for core industry or the environment.

Because we need balance for brands like Haglöfs, Hestra, Klättermusen, Tierra and so on. Here its either old outerwear, Dope or 2k GTX full set.

[kimchi]

Dude what is it with Swedes and cheap fast fashion?

Because we need balance for brands like Haglöfs, Hestra, Klättermusen, Tierra and so on. Here its either old outerwear, Dope or 2k GTX full set.

Calling out Swedes specifically was a low-key poke to see how you'd react

I didn't realize Sweden produced that much outerwear on the high-end. The only Swedish outdoor brands I'm familiar with are Hestra, Montec/Dope, H&M now (lol), and Fjallraven. I don't think any of those brands you mentioned other than Hestra have US distribution. I noticed @Spenser's buddy Lars riding Haglöfs so assumed it was high end, but never even heard of the others.

[Spenser]

Lars does love his Haglöfs. A bunch of his riding crew wears it too.

[Canuck]

I grabbed a Haglofs jacket from my local shop at EOS that was too good to pass up for this season. Will report back later in the season if anyone is interested/curious.

[Kevington]

High end outerwear, particularly Arc'teryx (presumably as its the most expensive) has been a streetwear trend here for a few years. Plenty of people walking 10 mins to the bar in a jacket made for mountain guides. Also the mega puffy Antarctic research station parkas for going to get coffee in Autumn is a thing. I think it's just H&M trying to get a slice of that while it's still fashionable. I guess that means it's already over?

[Muskrat]

Played catchup and spun through the thread, aside from a few passing references, didn't see much on L1. That seems to be consistent with their presence overall. Not much in the way of reviews etc. other than their own content. I really like the aesthetic and have a '23 Alpha jacket in hand to try on. Seems like great quality, and I would pair it with a bib purchase. Any experience with durability, performance, etc? Am I missing something? they just seem to fly under the radar in general (and around here).

PS. Do we have an "introduce yourself" thread. I couldn't find anything. Back after a long hiatus from EL 1-3? 4? I forget how many I made it back to over the years.

[eleveneightnate]

Played catchup and spun through the thread, aside from a few passing references, didn't see much on L1. That seems to be consistent with their presence overall. Not much in the way of reviews etc. other than their own content. I really like the aesthetic and have a '23 Alpha jacket in hand to try on. Seems like great quality, and I would pair it with a bib purchase. Any experience with durability, performance, etc? Am I missing something? they just seem to fly under the radar in general (and around here).

PS. Do we have an "introduce yourself" thread. I couldn't find anything. Back after a long hiatus from EL 1-3? 4? I forget how many I made it back to over the years.

I think L1 was acquired by Nitro a while back? They've always felt like quality pieces in person, I've just never committed to buying anything from them. For a while there they were pushing skinny fit stuff real hard. Their Theorem line is supposed to be pretty high quality. I actually really like their Aftershock anorak and it finally has proper 20k waterproofing instead of just a generic "DWR" rating.

[Muskrat]

Played catchup and spun through the thread, aside from a few passing references, didn't see much on L1. That seems to be consistent with their presence overall. Not much in the way of reviews etc. other than their own content. I really like the aesthetic and have a '23 Alpha jacket in hand to try on. Seems like great quality, and I would pair it with a bib purchase. Any experience with durability, performance, etc? Am I missing something? they just seem to fly under the radar in general (and around here).

PS. Do we have an "introduce yourself" thread. I couldn't find anything. Back after a long hiatus from EL 1-3? 4? I forget how many I made it back to over the years.

I think L1 was acquired by Nitro a while back? They've always felt like quality pieces in person, I've just never committed to buying anything from them. For a while there they were pushing skinny fit stuff real hard. Their Theorem line is supposed to be pretty high quality. I actually really like their Aftershock anorak and it finally has proper 20k waterproofing instead of just a generic "DWR" rating.

The Nitro connection is correct, at least under the same distribution group (Foundry). Direct sales are from the same webpage. The Jacket I have in hand is the Theorem line, its a super unique fabric, almost soft shell like and stretchy but seems more durable and wind resistant than a true "soft shell". I think they've won me giving it a shot but I need to track down a large. at 5'9" 155 the M is a touch schmedium for my liking.

[coleslawed]

yeah, L1 is under the same umbrella as Nitro.

haven't tried them since they launched their more premium/BC oriented stuff with the Theorem line, but I liked them back in the skinny pants/long jacket phase.

[Spenser]

I think they're legit. Often overlooked, but it seems like they had a bit of a rebirth recently.

I had an 07 "machine gun etiquette" jacket and it was bomber. Great styling, fit, and features.