jota wrote: Mon May 05, 2025 9:10 am
For me, a brilliant ad that masterfully sold “durability” was the one for Eastpack backpacks where you could see a skeleton in the desert with a backpack that looked brand new…
I don't know if "durability" is what B wants to teach us here... but it seems that way to me
My AKs last and last and last…
Eastpak really was thinking ahead when they killed that hiker. I applaud them actually listening to their creative team on that one.
Do you think he was a hiker?
Maybe he was the director of the previous failed marketing campaign?
Who knows…
jota wrote: Mon May 05, 2025 9:10 am
For me, a brilliant ad that masterfully sold “durability” was the one for Eastpack backpacks where you could see a skeleton in the desert with a backpack that looked brand new…
I don't know if "durability" is what B wants to teach us here... but it seems that way to me
My AKs last and last and last…
Eastpak really was thinking ahead when they killed that hiker. I applaud them actually listening to their creative team on that one.
Do you think he was a hiker?
Maybe he was the director of the previous failed marketing campaign?
Who knows…
Oh good call. I bet that's when they changed from the slogan "built to last, built for death" to the new "built to last, built for life" one.
Kevington wrote: Tue May 06, 2025 12:35 am
I think they are showing it as ‘workwear’ like a Carhartt ad with some beat up pants that are still going strong. AK line as serious mountain equipment for guides, sledders, pro snowboarders and regular folks who ride lots of days and want their gear to last. In my experience it really does.
exactly, this should be obvious.
Last edited by AyAyRon on Wed May 07, 2025 11:50 am, edited 1 time in total.
