EzLounging

Vanni wrote: ↑Fri Jun 17, 2022 5:28 am
Corey Smith few weeks ago posted in instagram that the Ultralight Powder Displacement Series will be discontinued after 2023.

Anyone know why they stop ?
Is there a replacement line or so ?

J0_Zehp wrote: ↑Sun Jul 10, 2022 12:26 am

Vanni wrote: ↑Fri Jun 17, 2022 5:28 am
Corey Smith few weeks ago posted in instagram that the Ultralight Powder Displacement Series will be discontinued after 2023.

Anyone know why they stop ?
Is there a replacement line or so ?

"This is my absolute favorite collection of the “Ultralight Powder Displacement Series”. It will also be the pinnacle of this series as next season we will be streamlining it to just three shapes before discontinuing the series for 2023.

In my 25 plus years of snowboarding I can say with full confidence that this series is truly the most unique riding snowcraft that I have ever had the privilege of setting boot and binding on. These boards are light years ahead of just about anything offered in the industry from the materials, construction, finish quality, and design philosophy. I’m very thankful for the immense care and attention to detail in creating these works of art by the team at the Mothership. Unfortunately innovation doesn’t always lead to sales and with just a few hundred made globally it’s not sustainable to continue.

We will see what the future holds for experimental snowcraft. Hopefully one day (for the sake of snowboarding culture) there will be a deeper appreciation and market for this level of snowcraft.

Thank you to everyone that’s collected these special snowboards! I’ll be saving this set for myself."

only the ultralight powder displacement will be discontinued. The other springbreak boards will remain in Capita line

i’m guessing the cost was just too high compared to sales.

C.Fuzzy wrote: ↑Mon Jun 20, 2022 8:42 am

unsatisfiedus wrote: ↑Fri Jun 17, 2022 1:29 pm

Vanni wrote: ↑Fri Jun 17, 2022 5:28 am
Corey Smith few weeks ago posted in instagram that the Ultralight Powder Displacement Series will be discontinued after 2023.

some of you are closer to/in the industry. we've had a proliferation of cool but niche stuff like this over the last few years. will that continue into the future? maybe some things shut down but new ones pop up, or has it been unprofitable to the point that it was an experiment that didnt work out?

i'm definitely holding a couple decks that i dont ride a ton but doubt i'll be able to get again in the future

Idk shit, but m $.02 is the materials between a wacky shape and a basic shape are roughly the same so the cost differential is largely "R&D" whatever that means when it comes to this stuff. That's just a business cost imo. Like, what else are these guys going to do all day besides dream up weird shit to slide down a hill of frozen water on. The rotation of board shapes is also a driver of new sales. Additionally, it's a function of marketing to come up with something that grabs attention.

Imo, even if the number of shapes in a lineup diminish, there will still be niche things made. Maybe just more limited and costly. But it's like Libs "the most expensive board" (or whatever it's called), they'll make 1 or whatever just to keep that marketing claim going.

If board companies start closing up though due to no sales or lack of supplies to make shit, bc factories need to be repurposed, or bc we're all in soup lines... that's a different thing.

i was thinking about the retailers too. i assume that most retailers own their inventory, as opposed to consign it, from all but the biggest brands. couple local shops carry some smaller brands with unusual shapes and they don't move quickly so they sit on that inventory for a long time. and then they often end up selling at a discount. same goes for the weirder shapes from some of the bigger brands.

is selling a bunch of orcas and warpigs enough to subsidize the boutique stuff? will they keep them in the shop more as ornamentation and to be interesting and make money?

Midwest shops near me seem to have mostly always only carried popsicle twins with some directional twins thrown in. I'm generally not going to find anything I want if I walk in to a brick n mortar in my vicinity. If I go to a major Metro maybe I'd find B FamTree stuff, but none of the smaller shops that carry B near me even bring those in. The last time I had a shop near me with any real inventory the most directional thing they carried was a BSOD.

Around here, for every slush slasher, tree hunter, warpig, etc. I might see on the hill there's probably 50 twins. Quite a few of those are going to be 5150 or Spice or whatever entry level rosignal, etc. the rental shop is selling too.

The times I've run into something odd in a shop, they're also selling it online bc they know the pool of buyers for it isn't local.

TruggWalg wrote: ↑Tue Jul 26, 2022 6:11 pm the fact they snapped left and right like Popsicle sticks the first couple of years probably didn't help.

yes, it could be.
In fact the last year they changed completely the core...

Too expensive, too powder specific.

you can see Longo & Milam’s proto boards each have different top sheets (Mercury & DOA respectively) in some clips. wonder if that was just to make them look more like their usual boards in the lift line, or if they were two different models they were testing.

coleslawed wrote: ↑Fri Aug 12, 2022 8:30 am you can see Longo & Milam’s proto boards each have different top sheets (Mercury & DOA respectively) in some clips. wonder if that was just to make them look more like their usual boards in the lift line, or if they were two different models they were testing.

Obviously Arthur will have a pro model for 23/24, to be continued..

So there's a board that i've wanted ride/own since it was burned into my retinas during the intro to Afterlame. I know its an old deck but 18 years later the own part has been fulfilled and the ride part will go down in a weeks time!