Hardgoods 24/25

[G.D.]

The ww looks good, but SCR . And not really into the overall aesthetic, personally (aside from the shape). Looks like it's priced in between the Custom & Custom X price range. Nuts.

[eleveneightnate]

This is so triggering.

Looks like Snowboard Mag's IG post about ski brands in snowboarding might've triggered Line:

IMG_6638.jpeg (122.53 KiB) Viewed 377 times

[C.Fuzzy]

similar outlines but the bottom channel on the whitespace should be interesting... I think Burton had that with their Powsurf Resonator

Screenshot 2024-11-20 at 1.59.08 PM.png

The real question is why does white have the fake channel graphics tho?

Like... they putting evo badges on a Taurus er something

Either embrace the inserts or license the thing

[scrub]

The real question is why does white have the fake channel graphics tho?

I noticed that with Craig McMorris and a Nidecker board

[casjcade]

Alot of demos have Flows, that's prolly from a shoot:p

And it's set up goofy instead of reg

Looks like the cheststrap is the wrong way, maybe they flipped the image?
(all text is the right way so no)

[benjinyc]

interesting they'd choose Flows for the photoshoot. Or at least they'd blackout the branding

[coleslawed]

This is so triggering.

Looks like Snowboard Mag's IG post about ski brands in snowboarding might've triggered Line:


IMG_6638.jpeg

still so silly. if Line’s ski team wanted boards to ride, just toss them some Ride’s if they can’t contractually ride something with a K2 logo on it.

also, Gray Thompson corrected me when I pointed out to someone that United Shapes is technically owned by skiers via Faction now, saying they are under Full Stack, buuuut, the CEO of full stack was a founder of Faction, so, ipso fact(ion)o

[Spenser]

The line snowboard thing is funny to me. Truthfully, I thought their intro edit was kind of rad, and gave me the vibe of "we actually really like you guys and snowboarding." Like... they're looking up to "us" and openly admitting riding a board is fun (easily more fun, but that's not the point here)

I haven't really seen nor looked into anything about what their plans are, but if they were to simply make a limited run of one board so their team could have some, and maybe a handful of people can buy them, I don't see an issue. Kinda sounds like the case based on that IG response. But I also get the response from snowboarders, even though it's not really how it's come off to me at any point.

[eleveneightnate]

still so silly. if Line’s ski team wanted boards to ride, just toss them some Ride’s if they can’t contractually ride something with a K2 logo on it.

also, Gray Thompson corrected me when I pointed out to someone that United Shapes is technically owned by skiers via Faction now, saying they are under Full Stack, buuuut, the CEO of full stack was a founder of Faction, so, ipso fact(ion)o

Yeah, Full Stack in my mind is just another ski conglomerate that bought a snowboard company haha.

[G.D.]

This is so triggering.

Looks like Snowboard Mag's IG post about ski brands in snowboarding might've triggered Line:


IMG_6638.jpeg

Could be reading it wrong, but from the screenshot it kinda looks like they're replying to Alta Ski Resort (the infamous skis-only resort?)? Which if so, kinda dope?