Vanni wrote: Fri Jun 17, 2022 5:28 am
Corey Smith few weeks ago posted in instagram that the Ultralight Powder Displacement Series will be discontinued after 2023.
some of you are closer to/in the industry. we've had a proliferation of cool but niche stuff like this over the last few years. will that continue into the future? maybe some things shut down but new ones pop up, or has it been unprofitable to the point that it was an experiment that didnt work out?
i'm definitely holding a couple decks that i dont ride a ton but doubt i'll be able to get again in the future
Idk shit, but m $.02 is the materials between a wacky shape and a basic shape are roughly the same so the cost differential is largely "R&D" whatever that means when it comes to this stuff. That's just a business cost imo. Like, what else are these guys going to do all day besides dream up weird shit to slide down a hill of frozen water on. The rotation of board shapes is also a driver of new sales. Additionally, it's a function of marketing to come up with something that grabs attention.
Imo, even if the number of shapes in a lineup diminish, there will still be niche things made. Maybe just more limited and costly. But it's like Libs "the most expensive board" (or whatever it's called), they'll make 1 or whatever just to keep that marketing claim going.
If board companies start closing up though due to no sales or lack of supplies to make shit, bc factories need to be repurposed, or bc we're all in soup lines... that's a different thing.
After many years on the Big B (still quite a few on hand though) I have switched up to Capita. I’ve wanted one ever since the Unorthodox and Shapeshifter but couldn’t stop my burton love. After 2 years off snow due to Covid restrictions here in Australia it was time.
Got myself a Mega Mercury 155 and strata bindings.
^Word. I was wondering the same. I watched him and Benny ride that in person over the past week. I saw each of them in the parking lot and lift line and was tempted to ask them about it...but I didn't want to be annoying.